The tl;drTo understand your stores means to understand their trade areasTrade areas can come in many different forms, but they should generally represent the area that captures ~80% of a given store’s customer baseMy preferred trade area type is a drive time because consumers generally think of their willingness to shop a store in terms...
Behind the Build – Vendor Spotlight: RetailNext
Why we love RetailNext If you’ve worked with me at Bonobos or anywhere since, you already know this: RetailNext is one of the first calls I make
